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Consumer trust in corporations reaches new low: GlobeScan | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
Sarah Barmak

Who can you trust? Ask most consumers these days, and the answer is “No one.”

The latest research shows trust in corporations is the lowest it’s been in years, and that’s a problem for marketers. That’s according to Chris Coulter of Canadian global research consultancy GlobeScan, which focuses on stakeholder intelligence and engagement.

 

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